http://www.yieldsoftware.com/2010/06/effective-website-composition-tips/
One Word to Always Keep in Mind? Balance
Focus on three key elements of web page composition. Keep the balance by learning to use the collaboration of text, white space and graphic elements. Be consistent for its the secret key to a successful website. If you are able to keep a visual consistency from page to page, you will create a friend for life. Use these quick tips as you build or remodel your website and you’ll be in good shape to attract, retain and convert visitors to your website
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